Text & Full Product Support

Newsletter

A great way to keep people informed and engaged with regular updates about your company’s news, products, services and events. Newsletters are a direct communication channel, fostering a connection with the audience by delivering valuable content, insight and special offers straight into their inbox. Content and style can vary widely, depending on the audience and purpose.

Blog Post

A versatile medium for conveying information and sharing insights. Blog posts can have a wide variety of formats tailored to their target readership and objectives, whether it’s to entertain, educate, inform or engage. Most important about a blog post is that it provides valuable, relevant content that speaks to readers in a language they readily understand.

Vacancy

Spread the word about a job opening within your organisation. Apart from outlining responsibilities, qualifications and benefits relevant to a position, a good vacancy text should also reflect company culture and values, so that it appeals to just the right talent and encourages them to apply.

Case Study

Showcase your company’s successes or the effectiveness of a product, service or strategy. Case studies are often used in marketing, education and research to illustrate real-world applications and results.

Product Review

Provide potential customers with detailed and honest feedback about a product’s features, performance and overall value. Product reviews offer insights into the user experience, highlighting both strengths and potential drawbacks, helping customers make informed purchasing decisions and building trust and credibility for your brand. 

Press Release

The ultimate strategic tool for managing public relations and ensuring that your organisation’s message is heard loud and clear, press releases officially communicate important news or announcements to the media and public. They aim to generate media coverage, build public awareness and shape the narrative around specific events, product launches, company milestones and more. They also serve to provide journalists with essential information, including key details, context and quotes, making it easier for them to write accurate and compelling stories. Press releases may target trade publications to reach specific readership demographics and when well written, they help establish credibility, enhance brand reputation and reach a wider audience.

Landing Page

Very useful if you’re looking to capture leads, promote products and drive conversions. Since they focus on a single objective, landing pages provide a clear and direct path for visitors to take action, whether it’s signing up for a newsletter, downloading a resource, or making a purchase. They are also ideal for A/B testing of marketing campaigns. In addition to providing the copy, Big Black Point can build whole landing pages and conveniently host them for you on our own servers with a direct link to your website.

Social Media Post

Short, succinct social media texts are just as important to an organisation as longer copy, and ideal for engaging with your audience, sharing relevant content, promoting products and services and cultivating a sense of community. Regular posts on social media help maintain a consistent online presence and can be a very effective ingredient in the marketing mix to build brand awareness, drive traffic and generate leads.