Communications Plan Briefing
Instructions:
Welcome to the Big Black Point communications plan briefing form. Please answer the questions one by one, giving as much detail as you can while remaining on point. If a question is not relevant, please answer with “No”, “None” or “Not applicable”.
If you encounter any problems, please let us know.
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What is your name?
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What is the name of your company?
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What is your phone number? (Please use international notation, e.g. +31611323359)
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What is your email address?
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What is the URL of your company website?
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Briefly describe your business and the industry in which it operates.
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What are your business’s core products or services?
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Who are your main competitors?
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What communication channels do you currently use to reach your customers and prospects (e.g., website, social media, email)?
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How do you currently engage with your audience through these channels?
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What types of content do you typically share?
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What are your primary goals in improving your customer and prospect communications?
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How do you measure success in your current communication efforts?
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Do your marketing communication efforts target businesses or consumers?
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Which industry or sector do you target?
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What size company are you targeting?
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Which positions or roles within companies/organisations are you targeting?
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Is anything else important for us to know about the intended target audience of your communications?
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Please specify.
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Which age group are you targeting?
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Are you targeting a predominantly male of female audience?
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What is the education level of your target audience?
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What is the income level of your target group?
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Is there anything else important for us to know about the intended target audience of your communications?
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Please specify.
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Are there any specific customer personas or profiles you would like to reach?
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Please describe the customer persona or profile.
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What are the main pain points or challenges your audience faces?
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What do you see as the biggest opportunities in your (current) communications strategy?
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Are there any particular challenges or obstacles you face in reaching your audience?
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Please describe them.
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What do competitors do well in terms of communication and customer engagement?
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Are there any strategies from competitors you like, or may want to incorporate into your strategy?
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Please describe the strategy.
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What type of content do you think will appeal most to your audience?
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Are there any specific themes or messages you want to emphasise in your communications?
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Which theme or message do you want to emphasise?
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Are there any events or initiatives in the near future that your communications strategy should address?
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Which events or initiatives?
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Is there anything else you’d like us to know about your business/organisation or it communications needs?
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Please specify.
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Finally, please hit Next and enter your details to receive a quote for the job. As soon as you approve it, we'll set to work.
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