Blog Post Briefing Form
Instructions:
Welcome to the Big Black Point blog post briefing form. Please answer the questions one by one, giving as much detail as needed to write your blog post. If a question is not relevant, please answer with “No”, “None” or “Not applicable”.
If you encounter any problems, please let us know.
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What is the main subject or theme of the blog post/article?
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What is the purpose of the blog post? (Choose one or more)
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Briefly describe the target audience of the blog post. (E.g. general public, professionals, consumers deciding which new phone to buy, candidates exploring job opportunities, hobby gardeners, etc.)
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What level of knowledge does the audience have of this subject?
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What is the desired format of your blog post?
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What is the background of the story? Why is it being written?
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Please describe the key points and arguments of the narrative in as much detail as possible.
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Why is your story, or are the arguments you make, relevant to readers?
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To which conclusion should the narrative come?
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Are there any specific data, statistics, or facts that should be highlighted?
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Please describe them. (There's an opportunity to upload documents later on.)
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What is the name of the product you would like reviewed?
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Please provide a brief description of the product.
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What are the features and specifications of the product?
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Which aspects or features of the product should be emphasised in the review?
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Are there any common misconceptions or questions about the product that the review should address?
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Please explain.
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How does this product compare to its competitors?
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Are there any specific comparisons you would like included in the review?
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Please provide details of the specific comparison to be made.
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Should the review include a score on a rating scale? (E.g. stars, a grade or mark out of 10.)
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Please describe the criteria and give the score.
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What is the subject or title of the case study?
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Briefly describe the company, individual, or project that will be the focus of the case study.
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What are the main challenges or problems addressed in this case study?
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What solutions or strategies were implemented to overcome these challenges?
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What were the outcomes or results following the implementation of the solutions?
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Are there any data or qualitative feedback that underscore the success?
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There will be an opportunity to upload or provide links to the relevant data or feedback further on in the briefing.
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Are there any testimonials, quotes, or statements from clients or anyone else involved that can be included to add credibility and a personal touch to the case study?
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What is the name and role of the (first) person giving a testimonial/quote/statement.
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Please provide the exact quote/testimonial/statement, or describe the point being made.
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Is there another testimonial, quote, or statement to be included?
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What is the name and role of the person giving this testimonial/quote/statement.
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Please provide the exact testimonial/quote/statement, or describe the point being made.
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Is there another testimonial, quote, or statement to be included?
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What is the name and role of the person giving this testimonial/quote/statement.
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Please provide the exact testimonial/quote/statement, or describe the point being made.
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What are the key takeaways or lessons learned from this case study that you want to highlight?
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What are the products, services or ideas you wish to compare? (For the purpose of this briefing, we will refer to services and ideas as products. In the comparative blog post we write for you, we will refer to services and ideas respectively.)
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What specific features, attributes, or aspects should the comparison focus on?
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Are there any industry standards or benchmarks that should be included in the comparison?
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Tell us about the industry standard or benchmark and why it's important.
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Please describe the products and their differences.
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Are there known advantages or disadvantages of the products that should be highlighted?
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Please explain.
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What conclusion should be drawn from the comparison?
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What is the task, job or process the how-to guide will cover?
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What is the background to writing this how-to guide?
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What should the reader be able to do upon completing the guide?
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Are any tools, materials, or pre-requisites needed to complete the task?
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Which?
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Please list the main steps involved in the task/process one-by-one, including any important sub-steps or tips that should be included for each main step.
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Are there any common mistakes or misconceptions to address?
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Please explain.
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Is there a final tip about the overall process that you'd like to give readers in conclusion?
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Go ahead, what's the final tip?
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What is the main news topic or trend you wish to cover in the blog?
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Why is this topic currently relevant or newsworthy?
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Please provide detailed information about the news or trend. (E.g. relevant facts, figures, updates.)
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Are there any specific events or statistics that should be noted?
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Which? (There's an opportunity to upload supporting materials or supply links to information later on in the briefing.)
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Are there any quotes from people involved in the news developments or trend that should be included?
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What is the name of the (first) person being quoted?
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How is this person involved?
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Please provide the exact quote(s).
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Is there a second quote that should be included?
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What is the name of the person being quoted?
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How is this person involved?
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Please provide the exact quote.
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Is there a third quote that should be included?
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What is the name of the person being quoted?
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How is this person involved?
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Please provide the exact quote.
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What are the key elements or stages of the process?
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How does each stage contribute to the overall process (and ultimate company goals)?
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What challenges or obstacles are faced during the process and how are they addressed or overcome?
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What creative or innovative solutions have been integrated into the process?
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Were there any significant milestones, achievements, or "aha!" moments that should be included? If so, please provide details.
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Did anything unexpected happen that impacted the outcome of the project or process? If so, please explain.
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Did the process or approach evolve over time? If so, what triggered the changes, and how did they impact the final result?
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Are there any lesser-known or hidden aspects of the process that would be interesting to share with readers? (E.g. internal collaborations, unique tools or techniques, cultural practices...)
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How has this process or project impacted the company, product, or team involved?
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Who are the people involved in this process or project, and what are their roles?
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How did their expertise or contributions shape the process or project?
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Would you like to focus on any individuals in further detail to add depth to the blog post?
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Please provide brief bios or background information about these individuals. (E.g. their experience, achievements, unique perspectives, personal stories, career journeys...)
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What was the dynamic between team members, and how did it contribute to the success of the project?
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Are there any personal anecdotes or funny moments that would add personality to the post? If yes, please describe.
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Would you like to include quotes or insights from any of the team members? If so, please specify the key points or emotions you'd like the quotes to convey, or provide an exact quote.
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Have there been any recognitions, celebrations, or moments of appreciation for the team’s efforts? If so, how were these acknowledged within (or from without) the company?
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What is the main problem or challenge that the blog post will address?
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Can you provide some background or context about why this problem is significant?
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Who is affected by this problem?
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What does the target audience currently understand or believe about this problem?
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What solutions or strategies are recommended to address the problem?
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Are there specific steps, methods, or tools that the audience should know about to implement the solution effectively? If so, please describe.
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Can you provide any data, case studies, or expert insights that support the effectiveness of the proposed solution? If so, please describe them. (There will be an opportunity to upload any relevant documents later on in this briefing.)
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Are there any common objections or potential obstacles that the audience might have or encounter regarding the problem or the proposed solution?
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Please describe them.
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How should the blog post address these counterarguments or potential obstacles?
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What conclusion should we draw?
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Would you like to include any visuals such as graphs, charts, images, or other media in support of the narrative?
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Please upload the relevant files by selecting or dropping them below, and provide an explanatory comment.
supported file types: jpg, jpeg, gif, png, pdf
Please select a filePlease check dataAre there any documents, reports, or external links that should be referenced or included for further information?
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Please provide the relevant URL.
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If there's one thing readers should have learned after reading the blog post, what is it?
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Which action should the blog post should prompt readers to take?
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Please provide details of the call to action.
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What tone and style should the blog post adopt?
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Which specific keywords or phrases should be included?
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What length do you have in mind for this blog post? (One A4 is approx. 400 words.)
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Have you written or published similar blog posts in the past that we can use as examples?
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Please provide a link to the relevant blogposts.
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Please provide any other comments or specific instructions relevant to writing this blog post.
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Finally, please hit Next and enter your details to receive a quote for the job. As soon as you approve it, we'll set to work.
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