Press Release Briefing Form
Instructions:
Welcome to the Big Black Point press release briefing. Please answer the questions one by one, giving as much detail as needed to write your press release. If a question is not relevant, please answer with “No”, “None” or “Not applicable”.
If you encounter any problems, please let us know.
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Does your press release target a business or consumer audience?
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Which industry are you targeting?
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What size of company are you targeting?
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Which positions or roles within companies are you targeting?
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Is there anything else you feel is important for us to know about your target audience?
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Please enter additional information on target audience below.
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Which age group are you targeting?
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Which gender are you targeting?
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What is the education level of your target audience?
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What is the income level of your target group?
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Is there anything else important for us to know about your target audience?
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Please enter the additional information on your target audience below.
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What is the desired format of the press release?
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What is the main news or announcement that you want to highlight in the headline?
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From which city is this news originating?
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Who is involved in this news or announcement?
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What is happening/has happened? (Briefly describe the news.)
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When is this happening, or when did it happen?
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Where is it happening, or did it happen?
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Why is this news important or significant?
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Please provide detailed information about the news or announcement. (E.g. relevant facts and figures.)
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Are there any quotes from key individuals that should be included?
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What is the name and title of the (first) person being quoted?
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How is this person involved in the news or announcement?
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Please provide the exact quote(s).
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Is there a second quote that should be included?
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What is the name and title of the person being quoted?
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How is this person involved in the news or announcement?
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Please provide the exact quote(s).
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Is there a third quote that should be included?
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What is the name and title of the person being quoted?
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How is this person involved in the news or announcement?
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Please provide the exact quote(s).
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What is the name of the product you're launching?
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What does the product do?
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Please provide a brief product description.
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How does it stand out from competitors, what's its unique selling point?
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What are the product's most important features?
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How does it benefit customers/users?
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Who are your (potential) customers/users?
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When and where will your product be available?
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Do you want to include an introductory price?
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What's the price?
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Would you like to include a quote from, for instance, the CEO, product manager or a potential customer?
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What is the name and title of the person being quoted?
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How is this person involved in the product and its launch?
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Please provide the exact quote(s) from this person.
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Would you like to include a second quote?
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What is the name and title of the person being quoted?
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How is this person involved in the product and its launch?
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Please provide the exact quote(s) from this person.
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Are there any promotional deals or activities surrounding product launch?
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Please provide details of the promotion or activity.
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What is the name or theme of the event?
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What main message or announcement should the headline express?
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When and where will the event take place?
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What is the event about? (Provide a brief overview of the event, including its purpose and significance.)
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What are the main activities or sessions planned for the event?
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Who are the main speakers, guests, or notable participants?
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How can people attend or register for the event?
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Are there any promotional offers or notable sponsors associated with the event?
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Please provide relevant details about the promotion or sponsors.
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Are there any quotes from individuals involved that should be included? (E.g. event organiser, a speaker, special guest...)
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What is the name and title of the (first) person being quoted?
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How is this person involved?
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Please provide the exact quote(s).
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Is there a second quote that should be included?
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What is the name and title of the person being quoted?
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How is this person involved?
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Please provide the exact quote(s).
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Is there a third quote that should be included?
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What is the name and title of the person being quoted?
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How is this person involved in the event?
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Please provide the exact quote(s).
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What are the names of the companies or organisations involved in the partnership or merger?
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What basic message or announcement should the headline convey? (E.g. "ABC Corp. and XYZ Ltd. Announce Strategic Merger to Expand Global Reach")
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Please provide a brief summary of the partnership/merger. What is the purpose or strategic importance of this collaboration?
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What is the primary reason for this partnership or merger? (E.g. expanding market presence, leveraging technology, entering new markets...)
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How did the partnership/merger come about? (E.g. long-term discussions, mutual interests, market trends...)
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What will the partnership/merger involve? (E.g., shared resources, combined teams, joint projects...)
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What impact will this have on both companies and their customers/markets?
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Per which date is the partnership/merger effective?
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What are the main challenges involved in the partnership/merger?
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What are the next steps you will take as partners, or as a single merged company?
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Are there quotes from representatives of the two companies/organisations that should be included in the press release?
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What is the name and title of the person from Company A being quoted?
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Please provide the exact quote(s).
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What is the name and title of the person from Company B being quoted?
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Please provide the exact quote(s).
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Is there another quote that should be included?
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What is the name and title of the person being quoted?
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How is this person involved in the partnership/merger?
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Please provide the exact quote(s).
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Are there any recent milestones or achievements for either company that should be mentioned?
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Please describe.
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Are there any additional details or background information that should be included?
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Please provide details or background information below.
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Please specify any keywords or phrases you would like included in the press release.
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What tone and style should the press release have?
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What action should the press release prompt readers to take?
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Please provide details relevant to the call to action.
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Are there any multimedia elements (e.g., images, videos) that should accompany the press release?
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Upload multimedia elements by selecting or dragging them below. Please add an explanatory note.
supported file types: jpg, jpeg, gif, png, pdf
Please select a filePlease check dataPlease provide a short paragraph about the company or organisation issuing the press release. (Include information such as history, mission, products/services, and any notable achievements.)
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You are giving Big Black Point this briefing. Are you also the press contact?
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What is the name of the press contact?
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What is the contact's phone number?
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And their email address?
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What is the date of release?
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In conclusion, please use the space below to give us any specific instructions or final comments.
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Finally, please hit Next and enter your details to receive a quote for the job. As soon as you approve it, we'll set to work.
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