As the technology evolves in leaps and bounds, artificial intelligence (AI) is becoming integral to many industries, and copywriting is no exception. The combination of speed, efficiency and creativity synthesised in AI is hard to match and its performance is consistent, so businesses are keen to take full advantage and reap cost benefits. This blog post will explore why AI is here to stay in the world of marketing in general and copywriting in particular, and what this means for the future of content creation.
Copywriting of old
Traditionally, copywriting has been a very labour-intensive process, relying heavily on human creativity and expertise. This has produced excellent results, obviously, but anyone who has ever hired a copywriter will tell you that the approach is time-consuming and, therefore, costly. AI is now changing all that, as tools like ChatGPT and other natural language processing (NLP) technologies generate high-quality content quickly and efficiently.
The pitch for AI
AI copywriting offers numerous benefits, starting with speed and efficiency. AI can produce content much faster than human writers, allowing businesses to maintain a steady flow of fresh content to keep audiences engaged and informed; a single copywriter using AI can achieve what once required a whole team of writers. By extension, AI is seriously cost-effective. Not only do you need fewer writers, you also save on extensive training programs for those writers, which is especially beneficial to startups and small businesses on limited budgets.
And there’s more for your money. AI enhances creativity by providing human copywriters with suggestions and alternative phrasing that they perhaps would not have thought of themselves, helping to inspire fresh ideas and overcome the dreaded writer’s block. Moreover, the mind in the machine makes it easy to consistently maintain a uniform brand voice across various platforms, strengthening the brand’s presence and trustworthiness.
Finally, AI is capable of analysing vast amounts of data, for instance to understand trends and audience preferences. That data can then be fed straight back into the AI model to create targeted content that speaks to an audience in a language it understands, leading to higher engagement and conversion rates.
Mitigating concerns
Despite the obvious advantages of using AI-assisted copywriting, many businesses are hesitant to adopt it due to concerns about quality and authenticity. It’s important to understand that AI is not a replacement for human copywriters, but rather a powerful tool that enhances their skills and capabilities. Human oversight is and always will be essential to ensuring that the content created aligns with the brief and answers the objective.
The future
As AI technology continues to advance, its role in copywriting will become steadily more significant. Future AI models will be increasingly sophisticated and capable of producing content that is indistinguishable from human writing. Also, AI will enable unprecedented content personalisation allowing businesses to tailor their messages to individual audience segments, and even to individuals, as this blogger has already seen happening in the travel industry.
AI will increasingly integrate with other technologies, too, such as augmented reality (AR) and virtual reality (VR), providing users with immersive and interactive content experiences.
Big Black Point
We can safely conclude that AI in the content creation process is here to stay. One of the drivers behind Big Black Point is our enthusiasm about AI and a desire to operate in the thick of it. Our vision and mission is to bring the its benefits the masses by fine-tuning the art of prompt creation to achieve output from large language models that requires no editing by a copywriter at all, and to constantly push the boundaries of what AI can accomplish in the process.