How Big Black Point Accelerates Content Creation
In the wonderful world of content creation, time is a luxury few can afford. One of our reasons for being is that modern businesses need not only quality content, but efficiency also. Which is where our AI-driven copywriting platform comes in, with a machine and a human working in tandem to transform a client’s rough brief into polished, purpose-driven content with impressive speed. Think of Big Black Point as your dedicated writing team, delivering the editorial bandwidth you need – on message, on budget, on time.
Here’s a quick walk-through of how our platform and approach receive your brief and turn it into compelling content – without a single ounce of hassle.
Step 1: Setting the Stage
Our process begins with a simple step: your brief. No one knows your business or your audience better than you, so we keep it flexible, allowing you to provide as much (or as little) detail as you want. Simply go to our platform, and you’ll find a choice of briefing forms that collect all the relevant information needed to write your text, such as its purpose and call to action, target audience, desired tone, and all the important points you wish to make.
Whether your brief is as detailed as a Shakespearean monologue or as concise as a tweet, our AI is designed to interpret your vision. And here’s the best part – thanks to natural language processing, the platform analyses your brief in context, understanding nuance and noting jargon, so your content sounds exactly as it should: like you.
Step 2: The AI Magic Begins
Once you submit the briefing, our prompting expertise springs into action, and we set to work designing prompts to steer the language models we use squarely towards your needs – we don’t just throw them together haphazardly! We craft them with precision, and embed a knowledge base tailored to each client. This ‘Content DNA’ approach means that every prompt pulls from a reservoir of context –company tone, jargon, audience nuances and your brand’s unique backstory. As a result, our AI-workflows do much more than assemble sentences; they build narratives with the finesse of a skilled copywriter, weaving in persuasive techniques and structuring text for readability and engagement.
Big Black Point also customises copy length and format based on the intended medium for publication, shaping each piece’s tone and structure to suit its purpose. Throughout this process, our prompt engineer assumes the helm as editor-in-chief. With broad experience that spans both classic and digital media, they make sure every piece meets the highest standards and carries your brand’s voice with clarity and impact. The result is quality content that’s ready for consumption across various channels – from snappy social media posts to more detailed blog articles like this one.
Step 3: Feedback and Refinement
The first draft is rarely the last word in copy creation. So, of course, Big Black Point offers clients the opportunity to provide feedback and instructions for refinement and further personalisation. After receiving your input, we edit the copy, producing a second and, if needed, a third draft to ensure the content aligns perfectly with what you had in mind. This collaborative process guarantees that every piece of content reflects your brand’s unique voice and objectives.
Why Choose Big Black Point?
David Ogilvy, the ‘Father of Advertising’, once emphasised the importance of getting into the minds of your customers and serving them with content that is engaging, informative, and – above all – effective. At Big Black Point, we’ve taken that timeless advice and applied it to the digital age. Our AI platform doesn’t just produce words; it builds brand loyalty by consistently delivering value-driven content that speaks to a particular audience.
With Big Black Point, you can easily keep up with content demands. In fact, you stay ahead of the curve. So, the next time you need quality copy with minimal turnaround, remember that it all starts with a simple brief and ends with a beautifully written blog post. Fast, efficient and expertly tailored to fit your needs – that’s the Big Black Point difference.